# Polling > Polling.com is online survey software and a poll maker for collecting feedback and understanding audiences. Teams use it for marketing, customer experience, employee engagement, product development, and research. ## Features - Create surveys and forms with multiple question formats, templates, and branching logic to follow up on specific answers. - Embed forms in websites and landing pages, including WordPress, Webflow, Framer, and Notion. - Reach audiences with targeting rules and third-party integrations, and offer incentives for participation. - Collect live feedback, explore responses with crosstab reports, and export data as CSV or JSON. - Measure customer experience with NPS and CSAT surveys, gather employee feedback, and research product ideas. - A Free plan includes unlimited surveys, responses, and form views. Paid plans add customization, automation, and team capabilities. ## MCP and API Polling supports the Model Context Protocol (MCP) for connecting AI assistants through personal OAuth connections. Add `https://api.polling.com/mcp` as the server URL in your MCP client, then sign in and approve access. Free and Essentials include survey creation, editing, and browsing through MCP. Standard and higher plans add survey management and results analysis, including access to respondents and individual responses. A documented API is also available for workflow integrations. ## Links - [Polling.com](https://polling.com/): Product overview and survey features. - [Pricing](https://polling.com/pricing): Plan comparisons and included features. - [Integrations](https://app.polling.com/integrations): MCP setup and personal connections in the app; sign-in required. - [OpenAPI specification](https://api.polling.com/openapi.yaml): API reference in OpenAPI format.